Ana Domb Krauskopf » Mobile Experience Lab

Mobile Experience Lab

This was a workshop under Bill Mitchell and Federico Casglieno aimed at designing a new product for RAI, the Italian broadcasting network. Our team’s product was La Conversazione, a mobile extension for RAI’s content, as well as a pipeline for user-generated contributions.

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We were also asked to produce a photo essay/guerrilla ethnography that would inform our approach. What a luxury it was to walk about Rome taking pictures that somehow related to the topic of conversations.

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Most of the projects I've worked on have two common characteristics: somebody thought they were impossible and they have a story to tell.

I spent the past two years at MIT, researching audiences, distribution systems and thinking about the intersection of culture and technology, this experience has given me more tools to once again focus on "impossibles".

These days I'm learning about users, pain points and innovation at THE MEME design, and the "impossibles" are tightly wound around NDAs.

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