Ana Domb Krauskopf

strategist · producer · ethnographer
project manager

Profile

Experienced analyst and producer both in conventional and emerging media. With special attention to narrative, communicational, and organizational goals, swiftly translates audience and client needs into actionable strategy. Successfully managed a diversity of multi-national projects by understanding the nuanced technological and cultural differences across communities.

Experience

Comcast

Consultant/Ethnographer

2009

Researched childrenʼs content and conducted an online ethnography. Identified categories and trends in this demographic. Research results will be applied to new VOD options.

Turner Entertainment Networks-Latin America

Consultant/Digital Strategist

2009

Contracted by TNT Latin America to research on issues of spreadability and audience participation. Developed outreach strategies. Conducted a brief ethnography of film related communities for the development of the new TNT Latin America website.

Convergence Culture Consortium, MIT

Graduate Researcher

2007-2009

Co-authored If It Doesn't Spread It's Dead: Creating Value in a Spreadable Marketplace with Dr. Henry Jenkins and Xiaochang Li, an in depth analysis of the current media landscape, focusing specifically on audience-driven circulation of content. Studied audience participation as a site of value and the interaction of symbolic and monetary currencies through an ethnography of Tecnobrega music fans in Brazil. Resulted in a white paper for the Consortium and her master’s thesis. Wrote regularly for the C3 blog participated in the organization of The Futures of Entertainment conferences. The consortium connects researchers with companies (such as Turner, MTV and Yahoo) working towards generating new strategies for doing business in a converging media environment.

Cinergia, Central American and Caribbean Film Fund

Co-founder/Coordinator

2003-2007

Designed project and raised funds with program director, Maria Lourdes Cortes. Overall, raised $500,000 between 2003 and 2007. Was in charge of its operations and promotion, this included managing personnel, project analysis and supervision, jury selection, workshop organization, international film promotion, and management tasks. Worked closely with partners: HIVOS, Ford Foundation and Buena Onda Films. Cinergia was the first fund available to Central American productions. From 2003 to 2007, Cinergia supported over 50 projects in all stages of production

Papaya Music

Producer

2003-2007

Contributed to the label's creation and launch. Produced various projects, including the album Quiero que sepas, the Papaya Orchestra's Central American Tour and the Papaya Fest --an eclectic Central American music festival with over 70 musicians and 10,000 people in attendance. Worked in these projects' design, fund raising ($180,000), music selection, PR, marketing and show production. Many of the albums produced have reached gold status, a rarity for the local music in the region --an eclectic Central American music festival with over 70 musicians and 10,000 people in attendance. Worked in these projects' design, fund raising, music selection, PR, marketing and show production.

La República

Journalist/Editor

1998-2000

Editor of ongoing investigative reports. Director of Metro magazine. Lifestyle and culture journalist. La República is the second leading newspaper in Costa Rica.

Additional Experience

2008

Game designer at MIT's Education Arcade. Summer term.

2003

Producer: Babylon, CD by Walter Ferguson. 2003 best album, Ancora award.

2002

Associate producer/Production Coordinator: Tropix, 35 mm feature film. Directors: Percy Angress and Livia Linden.

Education

Massachusetts Institute of Technology. USA

Master of Science in Comparative Media Studies

2009

Selected Coursework: Ethnography Seminar-Dr. Michael Fischer · Public Art Seminar-Antoni Muntadas · TA for Film Experience Course-Dr. Henry Jenkins · Mobile Experience Lab-Mobile television project for RAI, Rome.

Universidad de la Cooperacion Internacional. Costa Rica

Completed coursework for Master in Project Management

2006

Universidad Federada, San Judas Tadeo. Costa Rica

B.A. in Journalism

1999

Skills

  • Indesign-int
  • HTML-int
  • CSS-basic
  • Final Cut Pro-basic
  • Spanish-mother tongue
  • English-fluent
  • Portuguese-int
  • Italian-basic

Ana Domb Krauskopf — anadomb[at]gmail.com — (617) 388-0133